We are also proposing additional weekends of jumping throughout the year, and eventually legal jumping every day of the year at the New River Gorge Bridge. Local businesses such as the Holiday Inn Oak Hill and Quality Inn are supporting our jumping expansion plan.

OVERVIEW
Since 1980, BASE jumpers have traveled to the Fayetteville area to make legal parachute jumps from the New River Gorge Bridge during Bridge Day. Each year, jumpers from as far away as Norway and Australia attempt to make as many jumps as possible in the small six hour window, all while praying for good weather. With additional jumping days before Bridge Day (Thursday and Friday from 8am-5pm) or throughout the year, jumpers would be able to make multiple jumps without all of the rushing around found during the traditional Bridge Day window. In addition, jumping from the catwalk is invisible to the motorists passing across the bridge and would require few outside resources. Jumpers would park at a local restaurant and approach the bridge from a hidden trail, in order to not disturb motorists. Traffic on Route 19 would not be able to view jumpers as they approach the bridge because ingress would take place within a wooded area. Our staff members would permit catwalk access to ID badged jumpers via ladders at the South end of the bridge. Jumpers would then be gear checked multiple times, as is routinely done at each Bridge Day event, before clipping in to a temporary cable to allow them to safely proceed from the catwalk to the edge of the bridge. Jumpmasters would unclip each jumper and allow them to parachute from a point directly below the normal Bridge Day exit area. Normal parachute descents and landings would take place, along with our typical arrangement of water rescue boats and other safety personnel. Many of our highly successful Bridge Day procedures would be utilized for jumps made underneath the bridge. At the conclusion of jumping, our staff would remove any signs of our presence and return the bridge to its normal state of work. We would leave the bridge in better condition than we found it.

Legal parachute jumping is already taking place everyday at places such as the Perrine Bridge in Twin Falls, Idaho. Local businesses have benefited substantially from the steady flow of BASE jumpers and the money they bring to the area. Legal parachuting is a win-win situation for jumpers, local businesses, and WV tax dollars.

TAX DOLLARS
While we do appreciate the opportunity to BASE jump legally from the New River Gorge Bridge for six (6) hours each year, parachutists from around the world are pushing to extend legal jumping to at least three days. BASE jumpers have no legal objects on the East Coast to practice their sport, and the New River Gorge Bridge is an exceptionally safe object to enjoy this popular sport. Did I mention that BASE jumping brings millions of dollars into West Virginia and Fayette County each year? Did you know that Bridge Day attracts up to 200,000 spectators each year with most coming to watch the jumpers? Legal BASE jumping every day would bring millions of dollars of revenue to local businesses each year.

SIMILAR EVENTS
A similar bridge in Twin Falls, Idaho brings millions of dollars each year to the local community. BASE jumpers from around the world flock to the 486' tall Perrine Bridge to make year 'round legal BASE jumps. On a typical summer weekend, you may see 75-100 jumpers taking turns making jumps. Even the local Chamber of Commerce is using BASE jumping to lure curious spectators to the area. The Chamber realizes that money is brought into the area each day because of jumpers and BASE jumping is there to stay. Please click here to read an Associated Press article that explains the numerous advantages of legal BASE jumping.

The tallest bridge in the US, the Royal Gorge Bridge in Canon City, Colorado, has hosted a three-day BASE jumping event for several years now (see the photo at right). The Go Fast Sports & Beverage Company, the official Bridge Day 2002 BASE Jumping Coordinators, received a permit to host a very successful three-day jumping event that attracted 150 parachutists last year. Vertical Visions worked closely with Go Fast Sports in 2002 for the organizing of Bridge Day.

SUPPORTERS OF OUR PLAN

1. Quality Inn New River - Richard Meadows
2. Holiday Inn - Paula DeGumba

OUR PLAN FOR PARACHUTING FROM THE BRIDGE
1) Jump from the catwalk under the bridge (zero visibility from motorists) with DOH or State of WV approval. Access may coincide with "catwalk tours" to allow spectators to watch jumpers leap from the catwalk.
2) Land on property owned by BASE jumpers or NPS.
3) Hundreds of jumpers and spectators will come to the area, bringing millions of tax dollars to WV.
4) Jumping is coordinated by BASE jumpers.
5) Jumpers get to jump, the State of WV gets tax dollars, and local businesses make money from increased tourism. This type of system is already in place in Twin Falls, Idaho and it has worked successfully for over a decade.

RECENT NEWSPAPER ARTICLES RELATED TO THIS PLAN

• IDAHO TOWN BECOMES MECCA FOR BRIDGE JUMPING
• IDAHO BRIDGE DRAWS BASE JUMPERS FROM AROUND THE WORLD
• COMPETITION LEADS TO DISCUSSION OF POSSIBLE MULTIPLE BRIDGE DAYS
• EXTRA BASE JUMPING DAYS PROPOSAL MERITS FURTHER STUDY
• IDEA FOR EXPANDED BASE JUMPING AT BRIDGE DAY FLOATED

	Content:  Reply letter from Paul Mattox (661 kb) From:  Paul Mattox, Commissioner, WV Department of Highways To:  Jason Bell, Vertical Visions LLC Date:  March 29, 2005
	Content:  Reply letter from Senator Byrd (1.04 Mb) From:  Robert C. Byrd, Senator, West Virginia To:  Jason Bell, Vertical Visions LLC Date:  March 9, 2005			Content:  Appeal letter to the Commissioner of the DOH (106 kb) From:  Jason Bell, Vertical Visions LLC To:  Paul Mattox, Commissioner, WV Department of Highways Date:  March 7, 2005
	Content:  Reply letter from my Senator (205 kb) From:  Jay Rockefeller, Senator, West Virginia To:  Jason Bell, Vertical Visions LLC Date:  March 4, 2005			Content:  Letter to my Senators, Congressman, and Governor (289 kb) From:  Jason Bell, Vertical Visions LLC To:  Jay Rockefeller (Senator), Robert Byrd (Senator), Nick Rahall (Congressman), Joe Manchin (Governor) Date:  March 2, 2005
	Content:  Department of Highways reply to our proposal (550 kb) From:  Jim Lagos, District Engineer for the WV Department of Highways To:  Jason Bell, Vertical Visions LLC Date:  February 3, 2005			Content:  Our original proposal to extend jumping at the New River Gorge Bridge (2.7 Mb) From:  Jason Bell, Vertical Visions LLC To:  Jim Lagos, District Engineer for the WV Department of Highways Date:  January 7, 2005

If you have any questions, please don't hesitate to contact us.

By Steve Keenan/FOR THE REGISTER-HERALD (printed March 26, 2005)

FAYETTEVILLE - Instead of table games, why not try air games?

Last fall, Vertical Visions owner Jason Bell floated the idea of extending BASE jumping beyond the traditional six-hour window it enjoys annually on Bridge Day. His reasoning was two-fold: Allowing more BASE jumpers to take the leap from the New River Gorge Bridge translates to an additional influx of dollars into local and state coffers; and it gives jumping enthusiasts greater opportunities to explore their horizons, so to speak.

Referring to current discussion centered on introducing table games in the state, Bell said, "If the state wants to make money, let them do it by BASE jumping, which doesn't cause moral issues."

Although the Vertical Visions proposal has garnered some local support, it hasn't swayed the state Division of Highways. Bell, a Bridgeport resident, submitted a proposal over the winter to Jim Lagos, district engineer for DOH's District 9 office in Lewisburg. In it, Bell - heading into his fourth year as Bridge Day BASE coordinator - detailed the steps he, colleague Bill Bird and others would take to ensure that additional BASE jumping into the New River Gorge would be safe and wouldn't cause headaches for local officials or area travelers.

"We've got the experience needed to safely and successfully implement additional jumping days," Bell wrote to Lagos. "In addition, our large staff (50-plus) can manage all aspects of catwalk access and parachuting so that minimal outside resources, if any, are required.

"We are willing to work with you in any manner required in order to expand our small jumping window."

In the proposal, VV is asking for access to the bridge catwalk - normally used for inspection and repairs - so jumpers can spring from the span's underbelly on the Thursday and Friday preceding Bridge Day, which will be Saturday, Oct. 15, this year. Bell says his firm doesn't want the carnival-like atmosphere that surrounds Bridge Day to extend to those two days. His simple wish is to allow more jumpers the opportunity to take the death-defying leap.

On Bridge Day 2004, 390 jumpers made 645 successful jumps. Pointing to the fact that 30 participants didn't get to jump last year due to inclement weather, Bell said that problem would be negated if two additional days were granted.

"A three-day window of jumping would permit parachutists from the U.S. and many foreign countries to participate in their valued sport in a safer manner, while guaranteeing that weather would not be a factor," Bell says.

Lagos' office rejected the proposal.

"Since the bridge is located along a section of U.S. 19 that is a controlled access facility, you would access the walkway from the shoulder of U.S. 19, and as a result, your vehicles parked along the shoulder and the individual parachutists would be visible to the traveling public and could result in motorists also parking along the shoulder to observe your activities, which is a safety concern," Lagos wrote in his response to Bell.

"Appropriate traffic control measures would need to be implemented and enforcement officials would need to be present to deter motorists from stopping and to deter pedestrians from gathering near the bridge.

"The possibility also exists that traffic could increase on Fayette Station Road as spectators gather, which could hinder the preparatory activities associated with the event."

Bell said his organization has access to 85 parking spots on nearby private property, meaning that jumpers would not have to park along the highway. They would be transported via buses or vans from the bottom back to the bridge.

Bell has since attempted to enlist support from political leaders, including Sen. Jay Rockefeller, D-W.Va. He has also written to Highways Commissioner Paul Mattox asking that Lagos' decision be reconsidered.

"This is a win-win situation for jumpers, local businesses and the West Virginia tax base," Bell said in his correspondence to Rockefeller. "Why do West Virginia and the local communities simply wave goodbye (to all those tax dollars) after six hours?"

"I understand issues the DOH might have and I clearly address all of them," he said Thursday. "We have the money, and we don't need outside resources.

"We just need the keys to the catwalk."

- E-mail: skeenan@fayettetribune.com

By Steve Keenan/For The Register-Herald (printed October 2004)

FAYETTEVILLE - Jason Bell might be seeking Dr. Evil's advice, because he'd like to see a bunch of mini-Bridge Days.

Bell, whose company, Vertical Visions, coordinates BASE jumping activities, joined rappel coordinator Benjy Simpson and Jon Dragan, who helps direct the water rescues, to present their final Bridge Day 2004 numbers to members of the Bridge Day Commission at a follow-up meeting Monday.

While delivering those final reports and taking the initial steps in beginning next year's planning, Bell took the opportunity to discuss the possibility of conducting BASE jumping activities from the New River Gorge Bridge on days other than the third Saturday in October.

He and co-worker Bill Bird pointed to locations such as Twin Falls, Idaho, where BASE jumping is legal year-round and has grown into a cottage industry for that area.

"There is some competition out there for Bridge Day," said Bird, passing out a flyer that had promoted a legal three-day BASE event - with competition - the week before Bridge Day off the Royal Gorge Bridge in Colorado. "This may have affected our attendance."

Bell said it has also impacted his employment roster somewhat. "We've lost some staff members to that event."

Bell hopes to submit a plan by year's end that calls for "pushing to expand (local BASE jumping possibilities) ... to more than six hours a year."

He's not suggesting closing the bridge down totally. Instead, he wants BASE jumpers to have access to the catwalk.

In Idaho, jumpers leap every day of the year from a walkway on top of the 486-foot high Perrine Bridge, the Bridgeport resident pointed out.

"At first in the late 1990s, (community leaders) didn't know how to respond to us," Bell said of the jumping community. "Then they saw the dollar signs, and now the local Chamber of Commerce is promoting us.

"They are embracing jumpers and the tourists who come to watch them."

The same could be said for the New River Gorge National River area, he said, if his proposal is accepted.

"We don't want to change Bridge Day at all, but this would benefit jumpers, the community and the state of West Virginia," Bell said, adding the status of BASE jumping in this area now could be likened to whitewater rafting in its infancy.

"And look how rafting has come up through the ages," he said.

Saturday's nasty weather limited 390 BASE jumpers to a total of 645 jumps. "Under the circumstances, that was pretty amazing," Bell said.

Four jumpers were transported from the landing zone via ambulance. Only one of those jumpers received any type of serious injury - a broken foot and some broken toes.

"Overall, it was a very safe Bridge Day for BASE jumpers," Bell said.

Simpson, whose firm, Passages to Adventures, annually coordinates the rappellers, said he had over 90 individuals take part in the high line this year, and 267 rappellers made a total of 423 rappels.

"There were no injuries, although there was one near-miss," he said. One rappeller, according to Simpson, "inverted but did not go unconscious."

"It looked a lot worse than it was," he stressed.

A storm that swept through the area at about 1:30 p.m. Saturday halted BASE jumping and rappelling activities for about 30 minutes, but rappelling did not resume when the weather improved, Simpson said.

"I counted seven weather changes; it was an interesting day," he added.

"The storm changed quite a few things for us, but we had a blast," Bell chimed in.

Sharon Cruikshank of the Fayette County Chamber of Commerce and New River CVB, which team up to coordinate Bridge Day, said the weather was obviously a factor.

"We had the Taste of Bridge Day (Friday) where you could sample all the restaurants' food, then you got to sample all of the (weather) elements Saturday: from sunny to drizzle to rain to hail to snow," she said. "But even drenched to the skin, everybody seemed to be in good humor."

Dragan reported 130 water rescues, many near the middle of the New River.

"That's really getting up there," he said.

Some 150 of the 195 registered vendors showed up to display a variety of wares.

"The ones that were there seemed happy," Cruikshank said.

Despite the iffy weather, an estimated crowd of 75,000 still took part in the festivities.

Jason Bell of Vertical Visions, who annually coordinates BASE jumping activities at Bridge Day, made a proposition to the Bridge Day Commission Monday that bears some study.

On first blush, Bell's idea of conducting BASE jumping activities from the New River Gorge Bridge on days other than the third Saturday in October sounds a little nuts. After all, the sheer logistics of allowing BASE jumping from the bridge even one day a year is a gargantuan task.

Listening a little longer to Bell's idea, however, leads one to believe it has possibility.

He's not suggesting closing the bridge down totally, he told the commission. Instead, he wants BASE jumpers to have access to the catwalk.

Bell and co-worker Bill Bird pointed to locations such as Twin Falls, Idaho, where BASE jumping is legal year-round and has grown into a cottage industry for that area.

"There is some competition out there for Bridge Day," Bird said, passing out a flier that had promoted a legal three-day BASE event - with competition - the week before Bridge Day off the Royal Gorge Bridge in Colorado. "This may have affected our attendance."

Bell believes expanding BASE jumping to other days could economically benefit the area.

"At first in the late 1990s, (community leaders in Idaho) didn't know how to respond to us," Bell said of the jumping community. "Then they saw the dollar signs, and now the local chamber of commerce is promoting us.

"They are embracing jumpers and the tourists who come to watch them."

The same could be said for the New River Gorge National River area, he told the BDC, if his proposal is accepted.

"We don't want to change Bridge Day at all, but this would benefit jumpers, the community and the state of West Virginia," Bell said, adding the status of BASE jumping in this area now could be likened to whitewater rafting in its infancy.

"And look how rafting has come up through the ages," he said.

Bell's idea is one which merits study, but gaining approval from all the different entities involved in allowing such a move is a process that will take a while.

Matt Darpli of Oak Hill and Colorado owns Bridge Climb USA, a company which - after a few years of work - still is in the process of getting a project finalized to offer guided tours of the bridge's catwalk.

Sharon Cruikshank, director of the Fayette County Chamber of Commerce and New River CVB and a member of the Bridge Day Commission, said Darpli has put a lot of work and study into his proposal and that Bell's proposal could be an economic boon, but it will require a lot of legwork on his part.

"I could see where it would be good for business, but there has been no plan submitted. We need to look at a proposal before we can do anything."

Bell said he hopes to have a plan ready to submit by year's end that calls for expanding local BASE jumping possibilities.

It's worth a look, and a second and even third look. Tourism has become a major player in the economy of southern West Virginia, and such a proposal - if it proves sound - could grow into another successful cog in the industry.

Friday, June 3, 2005 - By JOHN MILLER (Associated Press Writer)

TWIN FALLS, Idaho -- The woman ran inside the visitor's center at edge of this southern Idaho town, hollering as if the building were burning.

"He jumped," she shouted, pointing to the Perrine Bridge stretching 1,500 feet across the 486-foot-deep Snake River Gorge. "Someone jumped off."

Perrie Freestone, a gift-shop volunteer, told her what he tells everybody: "They do it all the time."

The Perrine Bridge is the only U.S. bridge where BASE jumpers -- the acronym stands for buildings, antennae, spans and the earth -- can fling themselves legally into the ether 365 days a year without a permit, trusting that their parachutes will open quickly enough to save them.

Twin Falls has embraced the sport, partly because it brings tourist dollars to local hotels and restaurants and partly because it helps the community transcend its image as a sleepy agricultural hub.

And Idaho's western ethos dictates you can pretty much do what you want here -- even jump off a bridge, even kill yourself, which two Perrine Bridge BASE jumpers have done since 2002.

"Why not let them do it?" says Shawn Barigar, president of the Twin Falls Area Chamber of Commerce. "We try not to make a huge deal out of it, because we don't want it to have to be regulated."

There are up to 40,000 BASE jumps annually worldwide, by as few as 1,500 active jumpers, says Martin Tilley, owner of Asylum Designs, a small Auburn, Calif., company that makes equipment for BASE jumping.

About 5,000 jumps a year happen at Perrine Bridge, making Twin Falls the most frequently jumped site on the planet.

Elsewhere in the United States, jumpers often face arrest. National Park Service rules forbid BASE jumping, including from the monoliths of Yosemite National Park. An 876-foot bridge over West Virginia's New River Gorge is open just once a year.

On Memorial Day, more than 70 Irish, Italian, Belgian, Canadian, South African, Japanese and American jumpers gathered at the Perrine Bridge.

Among them were Ludo Smets and Gino Verschueren from Leuven, Belgium.

One reason to jump here, they say, is they don't have to flee authorities once they land.

"When I do an illegal jump, 80 percent of my stress is from the possibility of getting busted by police, and 20 percent is from the jump," said Smets, 54, on his second visit to Twin Falls. "Here, 100 percent of my stress is from the jump."
Smets and Verschueren have paid more than $400 for a week at a local motel. Evenings, they sip beers at Johnny Carino's as the desert air cools. Before jumping, they eat bacon-and-eggs at a Perkins Restaurant, where a photo of a BASE jumper hangs appropriately behind the cash register.
"It probably makes up about a third of my business," said Don Mays, who runs tour boats on the river and transports jumpers for about $6 from the landing zone -- a meadow on the Snake River's southern bank -- to a park downstream.

As traffic on U.S. Highway 93 rumbles past, jumpers first must scale a guard rail that designers of the 30-year-old bridge had meant to keep pedestrians from plunging to their deaths.

They step onto an 18-inch-wide plank, then leap off for a three-second free fall before throwing a small "pilot chute" into the air. That yanks a larger canopy from a sack on the jumper's back.

The glide lasts all of 15 seconds.
"Everything goes calm," said Padraig Browne, a 27-year-old dairy farmer from West Meade, Ireland, who was staying in Twin Falls for 11 days.

BASE jumping here began in the 1980s.

Two decades later, its growing popularity is drawing a community of jumpers to Twin Falls to live.

One is a recent California transplant, Miles Daisher, who moved from Truckee a year ago to be close to Perrine.

"It'll be 7 degrees out in February, and I'll be like, 'This is great. Where's everybody else?"' said Daisher, 34, who is sponsored by an energy-drink maker and last July was paid to leap from Donald Trump's Marina Hotel Casino in Atlantic City, N.J.

Tom Aiello, a 33-year-old with more than 600 jumps, came last year from Birmingham, Ala. Last week, Aiello taught a BASE jumping course to six people, all experienced skydivers.

"In order to BASE jump, you need to have some kind of canopy experience," said Aiello who knows the consequences of an unlucky jump: He had 12 surgeries following a September 2000 accident at the Perrine Bridge when his chute opened just before he slammed into the river.

Base jumpers calling it "going in," and the sport worldwide has claimed at least 88 lives since 1981, according to the World BASE Fatality List Web site.

Deaths No. 62 and 77 were in Twin Falls.

Brian Stout was killed June 15, 2002, and Jason Corcoran died Oct. 9, 2003. In both cases, the parachute failed.

With the deaths came grumbling from concerned community members. Still, officials so far have opted not to intervene.

"We've never had any litigation," says Twin Falls County Sheriff Wayne Tousley, arguing new laws wouldn't stop BASE jumping, merely drive it underground.

Still, Aiello asked his students to write a letter to family members urging them not to sue should the worst happen. And jumpers say they're careful.

On a recent midweek morning, Smets made six jumps before a steady wind began blowing from upriver, forcing him to walk back to the parking lot like a surfer without waves.

"We are not daredevils," Smets said. "You can push the envelope, but you know when to say 'no."'

By Adam TannerMon Aug 22, 8:10 AM ET

Steve Anderton climbed over the chest-high metal railing of the Perrine Bridge and planted his feet onto a tiny wooden platform little bigger than his two hiking boots.

He paused for a few seconds as he looked out at the Snake River 480 feet (146 m) below and jumped. While extending both arms, he curled up his body to flip backward and release a parachute, which allowed him to steer to the side of the riverbank in a safe landing.

Dare trying a stunt like that at San Francisco's famed Golden Gate Bridge and authorities will fine you $10,000 (5,542 pounds). In the rural Idaho town of Twin Falls (pop. 37,000), officials welcome the jumpers and have made it a worldwide mecca of a tiny but growing extreme sport known as BASE jumping.

"There are no rules basically to ban BASE jumping," said Shawn Barigar, a city council member and chairman of the Twin Falls Area Chamber of Commerce. "The general reaction is 'no harm, no foul'."

"As long as it is not disruptive, and isn't causing any problems, more power to them. They are the ones taking the risk upon themselves."

Anderton, 26, travelled with a group of friends from his native Australia, where he works as a carpenter four months a year to fund travels to exotic jump sites around the world. He has logged 420 jumps to date and makes about seven jumps a day when in Twin Falls, each requiring a 15-minute hike back up from the bottom of the river canyon.

"It's a relatively young sport, so a lot of people are scared of it," he said, wearing a black helmet with a video camera on top to record his adventures. "It's become a lot safer. We're not that crazy; we're just normal people."

For many BASE jumpers the activity is not a sport. It becomes a way of life that delivers a unique adrenaline rush. So how strong is the urge to jump?

"I'd sacrifice some sex for some BASE jumps," said Mark Spicer, 27, another Australian carpenter travelling with Anderton. "Psycho is more fast food and sitting in front of a TV and not getting outdoors and not having the slightest interest in finding out what you can do."

BRIDGES, TOWERS AND MORE

BASE jumping refers to leaps from "Building, Antennae, Span, Earth." Popular locations include cliffs in Europe, especially Norway, as well as buildings from Moscow's Ostankino television tower to the Petronas Towers in Malaysia.

Twin Falls is considered a great place for both newcomers and seasoned jumpers trying new tricks because the canyon spreads across 1,500 feet (457 m) and offers a wide riverbank for landing. An ample span underneath the bridge allows leeway in case conditions steer the jumper backward.

Locals dispute who made the first BASE jump at a location perhaps best known for stuntman Evel Knievel's failed 1974 jump over the Snake River. But since that time in the late 1980s or early 1990s word of the city's permissive attitude has spread and some enthusiasts have even moved here.

Tom Aiello, 33, who grew up in California, relocated a year and a half ago after logging more than a 1,000 jumps in numerous locations, some of which he prefers not to discuss. Many BASE jumpers are reluctant to speak publicly of some of their favoured sites, sometimes because local authorities may not approve.

He now teaches the sport and says he rejects many would-be students who do not have extensive skydiving experience -- typically 150-200 jumps -- considered requisite to begin BASE jumping. Also needed is a parachute rig costing about $2,500.

Aiello says he also requires students to write letters saying they know the sport is dangerous and could cause death.

No one pretends this is a sport free of danger. An Internet list maintained by Nick De Giovanni chronicles 90 BASE jumping deaths since 1981, the most recent of which came on July 19. Two have died off the Perrine Bridge in Twin Falls.

Aiello says he has broken the same leg twice and suffered a broken back that landed him in the hospital for two months. "It pretty much hurts all the time," he said, adding his enthusiasm for the sport is undiminished.

Overlooking the Snake River on a recent afternoon, Courtney Allen, 26, a Utah engineer who works on jet engines for missiles, wore a long bandage on his forearm and had minor bruises across his legs from a bad landing the day before.

"Normal people think sky divers are crazy and sky divers think BASE jumpers are crazy," he said.

Allen broke his wrist a few months ago, but even that mishap did not sideline him. "I was base jumping with a cast on," he said. "My doctor really didn't recommend it, but this sport is so addictive you just do it."